Educational animation for participants in a study investigating preferences for a pharmacogenetic service in primary care in the NHS

Video created for a discrete choice experiment (DCE) to measure public stakeholder preferences for pharmacogenetic testing in the NHS. A DCE is a survey-based method used to quantify stated preferences for health, states, goods, or services. This animation was presented to participants prior to completing the DCE to introduce the concept of pharmacogenetics to them, and to introduce them to the DCE.